We develop the strategy, that drives the content, resulting in foundational growth.
Marketing terms get used loosely, so here is what each of these actually involves when we do it.
We run your accounts. Planning what goes out, writing the captions, scheduling the posts, and replying to the people who comment and message. You see the month's plan before anything is published, so nothing goes live that you haven't read.
Getting enquiries from people who are actually in the market. We build the offer, run the ads behind it, and set up the follow-up so nobody who raises their hand gets ignored for three days. Direct outreach gets added where it suits the business.
How you look and how you sound, written down so it stays consistent no matter who is posting. Logo usage, colours, type, tone of voice, and the two or three sentences that explain what you do. Yours to keep whether we run your marketing or you do.
The actual photos, videos, and words. We shoot, edit, and write, then cut it into the shapes each platform wants. If you would rather film yourself, we send the shot list and edit whatever you send back.
Most businesses do not need one item off that list. They need someone to own the whole thing and stop it falling to whoever has a free afternoon. We work out where you are losing people and build the scope around that. Some months lean heavily on content, others are mostly ads. The mix is yours, not a package.
Including us. If the answers you get somewhere else are vague, that tells you something.
At a minimum: deciding what gets posted, making the posts, putting them out on a schedule, and answering the people who reply. Some agencies send you a spreadsheet of ideas and call that management. That is a content calendar, and you are still doing the work.
Ask anyone you speak to which parts they handle and which parts come back to you. The answer should be specific.
Not always. If you already know who you are selling to and you can explain it in a sentence, ads can run now and the branding can be tidied up later.
If your website, your Instagram bio, and your sales pitch all describe a different company, fix that first. Otherwise you are paying to send strangers somewhere confusing.
Paid ads tell you something within a couple of weeks, mostly whether the offer lands and what an enquiry costs you. That is data, not profit yet.
Organic social and content take longer. A few months of posting consistently before the numbers mean much. Anyone who promises a specific figure by a specific date is guessing, and you should treat it that way.
No. Go where your customers already spend time and do that one properly. Four half-dead accounts make a business look worse than one that is clearly active.
Access to your accounts, one person who can answer a question within a day or two, and an honest description of who your best customers are and why they bought.
For content we will need a few hours of your time up front. After that it drops off considerably.
It depends on how much of it you want us doing, and we will not pretend otherwise. A single service running monthly costs less than us taking the whole thing on.
You get a written scope with the price on it before any work starts. No retainer that quietly renews.
OSNOVA started in 2026 and we are honest about that. We are taking on a small number of clients right now, which means the people you meet are the people doing the work, and you are not queued behind thirty other accounts.
If a long list of past clients is what you need to feel comfortable, that is a fair thing to want, and we would rather you say so early.
No drawn-out onboarding. This is the order things happen in.
A call to hear what you sell, who buys it, and what you have already tried that did not work.
We go through your accounts, any ads you are running, and what your competitors are doing. You get what we find either way.
Written down: what we will do, what it costs, what we need from you. You approve it before anything starts.
Content goes out, campaigns go live. Once a month we tell you what worked, what did not, and what we are changing.
A few lines about your business and what isn't working is enough to start. We'll write back with what we would do about it, whether or not you hire us.